Track & Measure Website Success with Set Goals

Website Success – What is Your Purpose or Goal?

Every site and app has a purpose like to sell products or services, to cross-promote another site or app, to engage users, etc to name a few. The purpose is achieved when a user accomplishes some specific action, like watching a video, reaching a new level, viewing a minimum number of pages, buying a product. It’s important to identify these milestones and give them values so you can track and measure the extent to which your users succeed.

You can identify micro (minor) and macro (major) goals. Micro goals are the achievements that encourage a user toward completing the macro goal. For example, reading customer reviews and product specifications might be micro-goals that encourage the macro goal of purchasing the product. When you identify these goals, you can see the extent to which your site or app design facilitates user success. That success data is available in the Goals reports in metrics like Goal Completions, Goal Value, and Goal Conversion Rate.

Goal Types

Measure a broad spectrum of your Website Success with four different Goal Types.

Analytics lets you define four different types of goals that users can achieve during a session:

  • Destination: the user reaches a specified web page or app screen.
  • Duration: the user spends a specified minimum amount of time on your site or app.
  • Pages/Screens per session: the user views a specified minimum number of pages or screens.
  • Event: the user conducts a specified action, like viewing a video.

See Also: How to Create a Blog and Earn💰 from it | A to Z of Creating Blog on Google BlogSpot

How to Create Goals for your Website or App?

Creating a goal is simple (as shown in the Wizard Below). You can choose one of the templates or use a custom configuration.

The templates are designed to address a variety of common business interests that can be expressed as micro and macro goals. When you select a template, the next steps in the wizard are preconfigured for that type of goal, though you have the option to change any of the settings as necessary.

When you use a custom configuration, you choose all the settings in each step – that means a lot of customization can be done.

You can assign a dollar value to the goal so that you can understand its contribution to your overall success. The value you assign is included in metric calculations like Goal Value, ROI, and Average Score.

With a Destination Goal, you can specify the path you expect traffic to take. This path is called a funnel. When you specify steps in a funnel, Analytics can record where users enter and exit the path on the way towards your Goal. This data appears in the Goal Flow and Funnel reports.

Use the Verify this Goal feature to get an idea of the conversion rate, based on traffic from the previous seven days.

FEELING CONFUSED?? YOU SHOULD BE. LET’S MAKE IT MORE SIMPLE

How to Start?

Step – 1

Go to Google Analytics. Sign in with you G-mail ID. Go to Admin Tab -> Goals

Google Analytics - Goals for Website and App and how to achieve these Step - 1 - Tech Urdu - Website Success

Step – 2 

Goal Set up and Choose your Template

I Want to check the Interactive Media Reports ie how many time my YouTube Embedded Videos have been played here on my Website so I select Media Play. Click Continue to Proceed

Google Analytics - Goals for Website and App and how to achieve these Step - 3 - Tech Urdu

Step – 3 

Write your Goal Description and Select Type. Continue to proceed.

Google Analytics - Goals for Website and App and how to achieve these Step - 03 - Tech Urdu

Step – 4

Set your Goal Details. Provide a Category; Action and Label. Value is optional.

Here you can find more details about Category, Action, Label, and Value.

Google Analytics - Goals for Website and App and how to achieve these Step - 04 - Tech Urdu

Here you can the Event value (as selected in Goal Description Step) as the Goal Value for the Conversion. Select YES and the input value in Dollars $. You can assign a dollar value to the goal so that you can understand its contribution to your overall success. The value you assign is included in metric calculations like Goal Value, ROI, and Average Score.

Use the Verify this Goal feature to get an idea of the conversion rate, based on traffic from the previous seven days.

Click Save. You will then be notified as per your assigned goal.

Feel free to ask any questions if you face any problems.

Naeem Javid

Naeem Javid Muhammad Hassani is working as Deputy Conservator of Forests in Balochistan Forest & Wildlife Department (BFWD). He is the CEO of Tech Urdu (techurdu.net) Forestrypedia (forestrypedia.com), All Pak Notifications (allpaknotifications.com), Essayspedia, etc & their YouTube Channels). He is an Environmentalist, Blogger, YouTuber, Developer & Vlogger.

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