It is no secret that SEO is an ever-changing game, SEO in 2021 will also see the same changes. From the words of Prabhakar Raghavan, Google’s Head of Search: “Search is never a solved problem”. That is why Google continues to innovate and we SEOs should do the same.
SEO in 2021 is going to change a lot with all the pandemic and changes in search patterns to name a few things. So, these are the SEO factors that you need to prepare for and optimize your sites right away.
SEO in 2021
Optimizing for Core Web Vitals
Core Web Vitals, is made up of three metrics namely: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. These three metrics deal with the overall performance of a webpage such as how long does it take before a user can interact with the page or how long does it take for the largest image to load.
According to Google, the Core Web Vitals will continue to evolve throughout the years but for now, these three metrics are where SEOs should focus on.
For more details on Core Web Vitals, read more here.
Most of the things that make up Page Experience are already part of the current algorithm. What Google did is take all of these ranking factors such as speed, mobile-friendliness, security, etc., and group them together to have a holistic view of what provides users with the best user experience.
Passage Indexing was also one of the biggest announcements by Google in their Search on 2020 video that took the attention of the SEO industry. Basically, Google is now able to index passages/snippets of an article in the search results if it is related to a user’s query despite not being the main topic of the article.
This is another innovation by Google using its advanced AI. Many were confused on how it will affect Google’s crawling and indexing but Google made it clear that they will still index the whole page it’s just that their AI is now able to focus on different parts of the content, not just the main subject.
This is big news because it means there are more opportunities to rank for when writing an article, especially long-form content. I mentioned in the article summarizing Google’s Search in 2020 that optimizing for passage indexing is similar to how you would optimize for Featured Snippets. The idea is to properly segment your content to make it easier for Google to understand and index.
Although passage indexing will only affect about 7% of search results by next year, I predict that it will be big in the years to come.
[VIDEO] SEO in 2021: Are You Ready for These 03 Main Changes?
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