‘Rexbot’ by Durex is a Chatbot that Answers All Sex-Related Questions
Sex – a taboo word that one thinks prior stating in this part of world ie India, Pakistan and other countries in the vicinity. Sex Education, Sex Knowledge or Sex Information is practically non-existent and while the act itself is quite an integral part of the average person’s life, getting any useful information about sex can be a little bit difficult.
‘Rexbot’, as the name suggests, is a Facebook Messenger-based chatbot which is capable of answering most of your sex-related questions. It has been developed by Ansible Mobile. With an avatar based on Durex’s brand ambassador Ranveer Singh, the idiosyncratic chatbot not only answers queries about the act but also has answers to your questions about the mind, body, and everything else.
Start chatting with Rexbot and you might actually learn a thing or two about your favorite activity. Chatbot on Facebook Messenger, which you can open, and chat with at any time. To take you through it, just open your Facebook Messenger and search Rexbot, you’ll see Rexbot by Durex in the suggestion, so you tap on that and you are ready to chat.
It may already be quite clear by the name, that while chatting with Rexbot, you wouldn’t actually be talking to a person, but an intelligent bot – so talk to him openly and don’t think that he is a person who can mind your questions. You know what I mean :p And, yes, In Rexbot people of both genders can get their sex-related queries answered. In the beginning you’ve to make the choice and the chat goes on accordingly.
With all these features, Rexbot, undoubtedly stands out as one of its kind chatbot in this category. Within a few days of its launch, the Rexbot user base stands at 80,000+ with daily addition of over 4000 users. Also, there are 5000+ active sessions every day on the chatbot.
“We have specially created two animated characters called Rex and Roxy who are the ‘sutradhar’ for content on male and female sexuality. Users of the Bot can ‘Buy’ Durex products as well as ‘View’ Durex content (TVCs etc). This ensures that there is a closure of the loop on engagement. We have added some features and popular keywords to ensure that the interaction does not see non-human,” said Anjali Hegde, CEO, Ansible India.
Top 5 Amazing Facts
- Reckitt Benckiser’s condom brand, Durex, launches the RexBot, a first of its kind chatbot, that will allow direct consumer engagement across the world through Facebook Messenger.
- In Rexbot, Ranveer Singh is like your Agony Aunty.
- While you Chat, you see multiple animations and images the bot shares in between the conversation – which is kind of cool.
- The first message you get after introduction is ‘I am Rex and here to talk about sex. And I am sure so are you’.
- Rex’s buddy Roxxy takes care of queries related to woman’s world.
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Do you think it helps in spreading Sex Education??