Facebook Plans to Rival TikTok with a Major Redesign


Facebook Plans to Rival TikTok with a Major Redesign Facebook’s top priority is taking down TikTok, and executives as well as Mark Zuckerberg himself have made that clear on multiple occasions. As such, the social network giant has now unveiled how it plans to completely overhaul the app to take on TikTok. The news comes from a Facebook memo that was shared by an executive and published by The Verge. According to the document, Facebook is working on a major redesign for its feed that will prioritize recommended content from pages, creators, or other people you don’t follow.The memo, shared by the head of Facebook app Tom Alison and published by The Verge shares these details: The goal here would be creating something akin to Discover where we’d recommend content based primarily on unconnected content. These recommendations would mainly come from unconnected sources like Reels and also user activity (similarly to Instagram’s Explore tab).Facebook Plans to Rival TikTok with a Major Redesign

Facebook Plans to Rival TikTok with a Major Redesign

Facebook’s aim is to compete with TikTok. Their executives as well as Mark Zuckerberg himself have made that clear on multiple occasions. As such, the social network giant has now unveiled how they’re going to completely overhaul the app to take on TikTok. News about this plan comes from a Facebook memo shared by an executive and published by The Verge.

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Facebook Plans to Rival TikTok with a Major Redesign Techurdu

According to the document, Facebook is working on a major redesign for its feed that will prioritize recommended content from pages, creators, or other people you don’t follow. The memo, shared by the head of Facebook app Tom Alison, says that the company intends for itself to become a Discovery Engine which focuses on recommendations similar to what we see in TikTok’s For You tab – namely based around unconnected content like Reels and featuring less posts from friends and family- but still retaining all your activity in one place akin to Instagram’s Explore tab.

Facebook’s number one priority is competing with TikTok. The company’s executives, as well as Mark Zuckerberg himself have made that clear on multiple occasions. Consequently, the social media giant has announced plans to completely overhaul its app to take on TikTok. News came via a Facebook memo that was shared by an executive and published by The Verge; according to the document, Facebook is working on a major redesign for its feed that will prioritize recommended content from pages or creators you don’t follow. An excerpt from the memo written by Tom Alison, Head of Apps at Facebook said The goal here is for Pages/ Creators who are not connected with you (people/pages/ accounts) to feel new again – find themselves in your home screen experience.


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