(AdSense) Earnings at risk – You Need to Fix ADS.TXT File Issues

Earning at Risk – You need to fix some ads.txt file issues to avoid a severe impact on your revenue.

What is an Ads.txt Document?

As you may know, the digital advertising industry is constantly working to ensure bad traffic will be kept out to help legit publishers ensure and grow their website’s revenues.

Ads.txt file allows publishers to declare who can sell ads on their website. It is an initiative created by the IAB Tech Lab project, a non-profit focused on improving digital advertising standards. The idea is simple; publishers put a file on their server that says exactly which companies they sell their inventory through. The file lists partners by name, but also includes the publisher’s account ID. This is the same ID buyers (advertisers) see in a bid request.

The initiative is supported by Google’s advertising platforms like Google Adsense, Doubleclick, and Ad Exchange. It is also supported by many other leading digital advertising platforms.

Why is an Ads.txt Document Needed?

Ad fraud cost millions of dollars in damages to online advertisers and publishers each year. People with malicious intent continuously try to trick ad platforms with domain spoofing, fake clicks, fake impressions, and more.

Ads.txt file improves transparency in the online advertisement by allowing publishers to declare who can sell their ad inventory.

SEE ALSO: Here is How to Verify Google AdSense Without Receiving Address Verification PIN

Why you should use Ads.txt?

The ads.txt file will help you protect your website from fraud inventory that is intentionally mislabeled as originating from a specific domain. In other words – using ads.txt file will get you to more advertiser spend that might have otherwise gone toward fraud inventory.

How does Ads.txt Work?

If you are an advertiser and someone tells you that they can display your ad on a particular website, then you can go and check out that website’s ads.txt file. It will show you if the company you are dealing with has permission to sell advertising space on that particular website or not.

Since this data is publicly available, it can be crawled, stored, and searched by advertisers, publishers, and resellers.

If you are displaying ads on your website using Google Adsense, DoubleClick, or Ad Exchange, then adding Ads.txt file is recommended.

Many other advertising platforms and software also support or require ads.txt file to be declared.

An ads.txt file (code) looks like this code:

google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

As you can see, this line has four fields separated by a comma. The first field is the domain of the company (Google in this case) allowed to sell or resell your ad inventory. After that, it has your publisher ID which corresponds to your account ID in the advertising platform.

The third field declares relationship type DIRECT or RESELLER. The last field is optional, and it represents an ID of the advertising platform. For all Google advertising programs, you’ll use the same unique ID.

How to Fix ADS.TXT File Issues?

Here, we will be dealing with both Blogger / BlogSpot and WordPress sites. We’ll solve the Ads.txt for both (whether your site is on Blogger/BlogSpot or WordPress, we have got this.

How to Fix ADS.TXT File Issues for WordPress?

If you’ve got the notification from AdSense, then surely you’ll see it on your AdSense as soon as you log in. It looks like this:

You will the list of your sites those need attention. You will also see a DOWNLOAD option below. This will download the ads.txt file for you that you can use to solve your issue.

Well, chances are that you don’t see the download option. In this case, we make our own ads.txt file. So, follow the steps:

Method No. 1

Step – 1 In this method, you need to create a new Text Document. Rename the document as ads.txt

Step – 2 Copy below code in it and replace the pub- 0000000000000000 with your own Publisher ID.

google.com, pub-0000000000000000, DIRECT, f08c47fec0942fa0

You will find your Publisher ID by going to Account option in AdSense.

Step – 3 Log into your site Cpanel (https://techurdu/cpanel).

Step – 4 Search for and go to File Manager

Step – 5 Look for Upload Option. Navigation to the newly created ads.txt document and upload it. And, you are done.

Method – 2

Step – 1 In this method, you need to install a Plugin in WordPress.

Step – 2 Go to your site Dashboard (https://techurdu.net/wp-admin) Go to Plugins > Add New Plugin. In the search option types ads.txt. Install and Activate Ads.txt Manager

Step – 3 Go to the newly installed plugin from settings option. Copy the code (from ads.txt document with your Pub-ID in it and paste in Manage Ads.txt tab). And, you are good to go.

How to Fix ADS.TXT File Issues for Blogger/BlogSpot?

Half the procedure is the same. You download or create your own ads.txt file (as explained above)

Step – 1 Go to your Blogger site > Settings > Search Preferences > Monetization > Custom Ads.txt

Step – 2 Enable Custom Ads.txt and past the code here (as explained above). Save changes and you are done.

To check the content of your ads.txt file, go to https://<your blog address>/ads.txt. like https://techurdu.net/ads.txt

[Video Tutorial] (AdSense) Earnings at risk – You Need to Fix ADS.TXT File Issues [Urdu/Hindi/English Captions]

We hope this article helped you learn how to create and manage ads.txt file in WordPress and Blogger/BlogSpot. You may also want to see our guide on How to Verify Google AdSense Without Receiving Address Verification PIN.

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Let us know in comments below have do you have a Blogger/BlogSpot site or you are on WordPress and have you got this notification by this time or not? Feel free to ask anything in comments section below 🙂